LIFT WAS FOUNDED IN 2020 AND IS A PREMIUM LIFESTYLE BRAND.
LIFT is a premium lifestyle brand driven by Esports. Our mission is to lift Esports to a higher level by offering the best Esports products and services. We also believe that a healthy lifestyle contributes to every aspects of the athletes.
LIFT represents the luxury lifestyle of a successful Esports player in this world. We define our brand with high quality esports merchandise, supplements & coaching. We rise by lifting you… we live for this.
Created in 2020 by Jay Nelstein the sport athlete and gamer.
He believes that LIFT not only sells products, but also the luxury lifestyle feeling of an Esporter. You can buy something because it is beautiful, but you can also buy something for the feeling that you will get with it; LIFT strives for that feeling.